Southern Company (NYSE:SO) does about 5.03M shares in volume on a normal day but saw 4316740 shares change hands in the recent trading day. The company now has a market cap of 98.83B USD. Its current market price is $89.92, marking an increase of 0.31% compared to the previous close of $89.64. The 52 week high reached by this stock is $94.45 whilst the lowest price level in 52 weeks is $76.64. The script in recent trading has seen the stock touch a high of $91 and a low of $91.
12 analysts observing the Southern Company (SO) stock have set the 12-month price targets for the company’s shares at between $91 and $91. The consensus objective for the share price is $95.20, suggesting that the stock has a potential upside of 5.55% over the period. The median price target is 1.19% away from the current levels at $91.
FactSet Research has provided data showing that 12 brokerages have issued ratings for the stock. 0 analysts have rated it as a sell, while 0 advise that it is a overweight. 7 analysts have rated it as a buy and 5 have advised that investors hold their positions. The consensus recommendation rating is Buy and Wall Street’s advice is for investors to Moderate Buy the stock.
The company shares received a number of brokerage firm price updates over the past month, with the latest being on May 14, 2025 when KeyBanc Capital Markets downgraded the stock to “Underweight” and issued a price target of $78. JP Morgan upgraded the stock to “Neutral” from Underweight on April 08, 2025 at a price target of $94.
The current price level is 0.27%, -0.03%, and 2.31% away from its SMA20, SMA50, and SMA200 respectively, with the SO price moving above the 50-day SMA on current market day. Southern Company (SO) stock is up 0.49% over the week and -0.56% over the past month. Its price is 9.23% year-to-date and 14.27% over the past year.
Its 12-month price target is $91. To reach the target analysts have set, the stock logically needs to grow 5.55 percent from here. Of course, the average price target is just what the average analysts believe a stock will be worth in the next 52 weeks, and is only one metric. There are analysts with lower targets than the average, including one bearish Wall Street research firm advocating investors to wait for the price to pull back to $91, given the recent momentum. And then, on the bullish side of things, one analyst is expecting the stock to peak at $91.
Outstanding shares total 1.10B with insiders holding 0.10% of the shares and institutional holders owning 71.11% of the company’s common stock. The company has a return on investment of 4.70% and return on equity of 14.01%. The price to earnings ratio (P/E ratio) amounts to 21.56 while the forward price to earnings ratio is 19.68. The beta has a value of 0.36. Price to book ratio is 2.92 and price to sales ratio is 3.55.
