Purple Innovation Inc (NASDAQ:PRPL) currently has a daily average trading volume of 852.44K but it saw 4906946 shares traded in last market. With a market cap of 88.88M USD, the company’s current market price of $0.82 came rising about 10.22 while comparing to the previous closing price of $0.74. In past 52 weeks, the stock remained buoying in the range of price level as high as $1.75 and as low as $0.56.
Taking a look at 20-day trading activity of Purple Innovation Inc (PRPL) gives us an average price of $0.6499, while its current price level is -53.14% below from 52-week high level whereas it is 46.43% above from lowest level seen by the stock during that period. Simple moving average of 50 days or SMA-50 of the stock’s closing price is $0.7224 while that of 200 days or SMA-200 reads an average of $0.9386. A closer look into the stock’s movement over the week reveals that its volatility is standing at 10.64% during that period while stretching the period over a month that increases to 11.45%. It is also necessary to take a look into other indicators of a stock too, to get a better idea about its price movement. And in doing so, we find stock’s 14-day relative strength index (RSI) standing at 63.46 which implies that the stock is in neutral territory.
The company’s shares got several price updates from the analyst firms in past one month and most recent of them is from the Wedbush which downgraded the stock as “Neutral” in its note to investors issued on September 04, 2024, recommending a price target of between $1.75 and $1.10 for it. ROTH MKM upgraded its recommendation for the stock as a “Buy” from “Neutral” on March 13, 2024 while assigning a price target range of $2-$2.50. Craig Hallum issued its recommendations for the stock as it upgraded the price target for the stock in the range of between $4 and $6.
Over the week, PRPL’s stock price is moving 21.16% up while it is 22.39% when we observe its performance for the past one month. Year-to-date it is 5.13% up and over the past year, the stock is showing a downside performance of -49.07%.
The company is expected to be releasing its next quarterly report in June, for which analysts forecasted an EPS of -0.11 while estimate for next year EPS is -0.34. In next quarter, company is expected to be making quarterly sales of $120.97M as analysts are expecting the sales for current fiscal year at $468.49M and seeing the company making $503.08M in sales next year. Moreover, analysts are in estimates of $108.78M for current-quarter revenue.
Currently, Purple Innovation Inc’s total number of outstanding shares is 107.95M with 4.42% of that held by the insiders while 70.96% of its common stock has been owned by the institutions. Company’s return on investment (ROI) stands at -41.15% and return on equity (ROE) at -199.78%. Stock’s beta reads 1.52. Stock has a price to book (P/B) ratio of 66.08 while price to sale or P/S ratio amounts to 0.19. Its return on asset (ROA) is -19.77% on average.
