Can Buying Clorox Co (NYSE: CLX) Still Be Worthwhile?

Clorox Co (NYSE:CLX) does about 1.17M shares in volume on a normal day but saw 1765728 shares change hands in the recent trading day. The company now has a market cap of 19.64B USD. Its current market price is $158.68, marking a decrease of -1.10% compared to the previous close of $160.45. The 52 week high reached by this stock is $171.37 whilst the lowest price level in 52 weeks is $127.60. The script in recent trading has seen the stock touch a high of $187 and a low of $132.

Clorox Co (CLX) has a 20-day trading average at $159.68 and the current price is -7.41% off the 52-week high compared with 24.36% distance from its 52-week low. The 50-day simple moving average of the closing price is $163.36 and its 200-day simple moving average is $151.48. If we look at the stock’s price movements over the week, volatility stands at 1.68%, which decreases to 1.59% over 1 month. It is also key to look at other market indicators of price movement for the stock, where we see that the relative strength index (RSI) is at 45.33 to suggest the stock is neutral.

19 analysts observing the Clorox Co (CLX) stock have set the 12-month price targets for the company’s shares at between $132 and $187. The consensus objective for the share price is $163.44, suggesting that the stock has a potential upside of 2.91% over the period. The median price target is 0.51% away from the current levels at $159.5.

FactSet Research has provided data showing that 19 brokerages have issued ratings for the stock. 2 analysts have rated it as a sell, while 0 advise that it is a overweight. 7 analysts have rated it as a buy and 10 have advised that investors hold their positions. The consensus recommendation rating is Hold and Wall Street’s advice is for investors to Hold the stock.

The company shares received a number of brokerage firm price updates over the past month, with the latest being on January 07, 2025 when Wells Fargo upgraded the stock to “Equal Weight” and issued a price target of $157. TD Cowen also upgraded the stock to “Hold” from Sell on November 06, 2024 at a price target of $155-$170. Jefferies upgraded its price target at $174-$187.

The current price level is -0.62%, -2.86%, and 4.75% away from its SMA20, SMA50, and SMA200 respectively, with the CLX price moving above the 50-day SMA on current market day. Clorox Co (CLX) stock is down -0.37% over the week and -1.70% over the past month. Its price is -2.30% year-to-date and 8.89% over the past year.

Its 12-month price target is $159.5. To reach the target analysts have set, the stock logically needs to grow 2.91 percent from here. Of course, the average price target is just what the average analysts believe a stock will be worth in the next 52 weeks, and is only one metric. There are analysts with lower targets than the average, including one bearish Wall Street research firm advocating investors to wait for the price to pull back to $132, given the recent momentum. And then, on the bullish side of things, one analyst is expecting the stock to peak at $187.

Outstanding shares total 123.67M with insiders holding 0.19% of the shares and institutional holders owning 80.69% of the company’s common stock. The company has a return on investment of 12.50% and return on equity of 3104.35%. The price to earnings ratio (P/E ratio) amounts to 55.54 while the forward price to earnings ratio is 21.85. The beta has a value of 0.41. Price to book ratio is 327.07 and price to sales ratio is 2.63.