Purple Innovation Inc (NASDAQ:PRPL) currently has a daily average trading volume of 388.98K but it saw 1182845 shares traded in last market. With a market cap of 126.02M USD, the company’s current market price of $1.17 came rising about 15.84 while comparing to the previous closing price of $1.01. In past 52 weeks, the stock remained buoying in the range of price level as high as $2.33 and as low as $0.75. In the recent trading on the day, stock has struck highest price mark of $0.9899 while lowest mark touched by it was $1.209.
Taking a look at 20-day trading activity of Purple Innovation Inc (PRPL) gives us an average price of $0.8880, while its current price level is -49.79% below from 52-week high level whereas it is 57.05% above from lowest level seen by the stock during that period. Simple moving average of 50 days or SMA-50 of the stock’s closing price is $0.9017 while that of 200 days or SMA-200 reads an average of $1.1235. A closer look into the stock’s movement over the week reveals that its volatility is standing at 11.39% during that period while stretching the period over a month that decreases to 9.20%. It is also necessary to take a look into other indicators of a stock too, to get a better idea about its price movement. And in doing so, we find stock’s 14-day relative strength index (RSI) standing at 74.89 which implies that the stock is in overbought territory.
The company’s shares got several price updates from the analyst firms in past one month and most recent of them is from the Wedbush which downgraded the stock as “Neutral” in its note to investors issued on September 04, 2024, recommending a price target of between $1.75 and $1.10 for it. ROTH MKM upgraded its recommendation for the stock as a “Buy” from “Neutral” on March 13, 2024 while assigning a price target range of $2-$2.50. Craig Hallum issued its recommendations for the stock as it upgraded the price target for the stock in the range of between $4 and $6.
Over the week, PRPL’s stock price is moving 20.87% up while it is 37.91% when we observe its performance for the past one month. Year-to-date it is 50.00% up and over the past year, the stock is showing an upside performance of 57.05%.
The company is expected to be releasing its next quarterly report in February, for which analysts forecasted an EPS of -0.08 while estimate for next year EPS is -0.48. In next quarter, company is expected to be making quarterly sales of $117.28M as analysts are expecting the sales for current fiscal year at $488.29M and seeing the company making $496.86M in sales next year. Moreover, analysts are in estimates of $129.39M for current-quarter revenue.
Currently, Purple Innovation Inc’s total number of outstanding shares is 107.52M with 4.44% of that held by the insiders while 74.97% of its common stock has been owned by the institutions. Company’s return on investment (ROI) stands at -65.54% and return on equity (ROE) at -134.32%. Stock’s beta reads 2.15. Stock has a price to book (P/B) ratio of 4.50 while price to sale or P/S ratio amounts to 0.25. Its return on asset (ROA) is -30.47% on average.
