Investors Getting Picky When It Comes To Buying Baozun Inc ADR (BZUN)

Baozun Inc ADR (NASDAQ:BZUN) does about 692.32K shares in volume on a normal day but saw 6746091 shares change hands in the recent trading day. The company now has a market cap of 205.91M USD. Its current market price is $3.70, marking an increase of 36.03% compared to the previous close of $2.72. The 52 week high reached by this stock is $4.38 whilst the lowest price level in 52 weeks is $1.90. The script in recent trading has seen the stock touch a high of $2.2 and a low of $2.2.

Baozun Inc ADR (BZUN) has a 20-day trading average at $2.65 and the current price is -15.43% off the 52-week high compared with 94.74% distance from its 52-week low. The 50-day simple moving average of the closing price is $2.96 and its 200-day simple moving average is $2.66. If we look at the stock’s price movements over the week, volatility stands at 13.10%, which decreases to 8.20% over 1 month. It is also key to look at other market indicators of price movement for the stock, where we see that the relative strength index (RSI) is at 70.23 to suggest the stock is overbought.

5 analysts observing the Baozun Inc ADR (BZUN) stock have set the 12-month price targets for the company’s shares at between $2.2 and $2.2. The consensus objective for the share price is $3.50, suggesting that the stock has a potential downside of -5.71% over the period. The median price target is -68.18% away from the current levels at $2.2.

FactSet Research has provided data showing that 5 brokerages have issued ratings for the stock. 1 analysts have rated it as a sell, while 0 advise that it is a overweight. 3 analysts have rated it as a buy and 1 have advised that investors hold their positions. The consensus recommendation rating is Buy and Wall Street’s advice is for investors to Strong Buy the stock.

The current price level is 39.44%, 25.05%, and 38.84% away from its SMA20, SMA50, and SMA200 respectively, with the BZUN price moving below the 50-day SMA on current market day. Baozun Inc ADR (BZUN) stock is up 27.59% over the week and 48.59% over the past month. Its price is 35.04% year-to-date and 25.42% over the past year.

The company’s next earnings report forecasts estimating quarterly EPS at 0 and 0.0 for whole year.

Its 12-month price target is $2.2. To reach the target analysts have set, the stock logically needs to shrink -5.71 percent from here. Of course, the average price target is just what the average analysts believe a stock will be worth in the next 52 weeks, and is only one metric. There are analysts with lower targets than the average, including one bearish Wall Street research firm advocating investors to wait for the price to pull back to $2.2, given the recent momentum. And then, on the bullish side of things, one analyst is expecting the stock to peak at $2.2.

Outstanding shares total 57.13M with insiders holding 0.00% of the shares and institutional holders owning 23.18% of the company’s common stock. The company has a return on investment of -5.02% and return on equity of -5.78%. The forward price to earnings ratio is 72.68. The beta has a value of 0.33. Price to book ratio is 0.41 and price to sales ratio is 0.16.