D-MARKET Electronic Services & Trading ADR (HEPS): Are Investors Missing The Big Picture?

D-MARKET Electronic Services & Trading ADR (NASDAQ:HEPS) does about 1.68M shares in volume on a normal day but saw 781626 shares change hands in the recent trading day. The company now has a market cap of 801.93M USD. Its current market price is $2.85, marking a decrease of -1.38% compared to the previous close of $2.89. The 52 week high reached by this stock is $4.05 whilst the lowest price level in 52 weeks is $1.25.

D-MARKET Electronic Services & Trading ADR (HEPS) has a 20-day trading average at $3.16 and the current price is -29.63% off the 52-week high compared with 128.00% distance from its 52-week low. The 50-day simple moving average of the closing price is $2.71 and its 200-day simple moving average is $2.22. If we look at the stock’s price movements over the week, volatility stands at 4.22%, which increases to 5.39% over 1 month. It is also key to look at other market indicators of price movement for the stock, where we see that the relative strength index (RSI) is at 43.90 to suggest the stock is neutral.

The consensus objective for the share price is $4.07, suggesting that the stock has a potential upside of 29.98% over the period.

FactSet Research has provided data showing that 1 brokerages have issued ratings for the stock. 0 analysts have rated it as a sell, while 0 advise that it is a overweight. 1 analysts have rated it as a buy and 0 have advised that investors hold their positions. The consensus recommendation rating is Buy and Wall Street’s advice is for investors to Strong Buy the stock.

The company shares received a number of brokerage firm price updates over the past month, with the latest being on June 14, 2023 when Citigroup upgraded the stock to “Buy” and issued a price target of between $0.90 and $2. BofA Securities downgraded the stock to “Neutral” from Buy on August 31, 2021 at a price target of $12. HSBC Securities initiated its price target at $19.

The current price level is -9.82%, 5.32%, and 28.20% away from its SMA20, SMA50, and SMA200 respectively, with the HEPS price moving below the 50-day SMA on current market day. D-MARKET Electronic Services & Trading ADR (HEPS) stock is down -7.17% over the week and -19.72% over the past month. Its price is 58.33% year-to-date and 115.91% over the past year.

To reach the target analysts have set, the stock logically needs to grow 29.98 percent from here.

The company has a return on investment of -37.86% and return on equity of -39.80%. The forward price to earnings ratio is 22.65. The beta has a value of 2.52. Price to book ratio is 8.26 and price to sales ratio is 0.58.