Discover Financial Services (DFS): Uncovering A True Diamond In The Rough

Discover Financial Services (NYSE:DFS) currently has a daily average trading volume of 1.18M but it saw 1389955 shares traded in last market. With a market cap of 35.93B USD, the company’s current market price of $143.12 came falling about -1.41 while comparing to the previous closing price of $145.16. In past 52 weeks, the stock remained buoying in the range of price level as high as $152.90 and as low as $79.04. In the recent trading on the day, stock has struck highest price mark of $143.05 while lowest mark touched by it was $145.75.

Taking a look at 20-day trading activity of Discover Financial Services (DFS) gives us an average price of $143.63, while its current price level is -6.40% below from 52-week high level whereas it is 81.07% above from lowest level seen by the stock during that period. Simple moving average of 50 days or SMA-50 of the stock’s closing price is $138.34 while that of 200 days or SMA-200 reads an average of $126.89. A closer look into the stock’s movement over the week reveals that its volatility is standing at 2.65% during that period while stretching the period over a month that decreases to 2.39%. It is also necessary to take a look into other indicators of a stock too, to get a better idea about its price movement. And in doing so, we find stock’s 14-day relative strength index (RSI) standing at 51.11 which implies that the stock is in neutral territory.

Morgan Stanley upgraded its recommendation for the stock as a “Overweight” from “Equal-Weight” on February 08, 2024 while assigning a price target range of $105-$133. HSBC Securities issued its recommendations for the stock as it downgraded the price target for the stock in the range of between $121 and $107.

Over the week, DFS’s stock price is moving -4.88% down while it is 5.30% when we observe its performance for the past one month. Year-to-date it is 27.33% up and over the past year, the stock is showing an upside performance of 76.54%.

Currently, Discover Financial Services’s total number of outstanding shares is 250.10M. Company’s return on investment (ROI) stands at 8.88% and return on equity (ROE) at 20.17%. It has a price to earnings ratio (P/E ratio) of 11.55 while having a 11.24 of forward P/E ratio. Stock’s beta reads 1.41. Stock has a price to book (P/B) ratio of 2.08 while price to sale or P/S ratio amounts to 1.55. Its return on asset (ROA) is 2.15% on average.