Discover Financial Services (DFS): Uncovering A True Diamond In The Rough

Discover Financial Services (NYSE:DFS) currently has a daily average trading volume of 1.30M but it saw 1066411 shares traded in last market. With a market cap of 34.73B USD, the company’s current market price of $138.33 came rising about 1.77 while comparing to the previous closing price of $135.92. In past 52 weeks, the stock remained buoying in the range of price level as high as $147.61 and as low as $79.04. In the recent trading on the day, stock has struck highest price mark of $135.54 while lowest mark touched by it was $138.89.

Taking a look at 20-day trading activity of Discover Financial Services (DFS) gives us an average price of $135.42, while its current price level is -6.29% below from 52-week high level whereas it is 75.01% above from lowest level seen by the stock during that period. Simple moving average of 50 days or SMA-50 of the stock’s closing price is $134.62 while that of 200 days or SMA-200 reads an average of $123.47. A closer look into the stock’s movement over the week reveals that its volatility is standing at 3.02% during that period while stretching the period over a month that increases to 3.30%. It is also necessary to take a look into other indicators of a stock too, to get a better idea about its price movement. And in doing so, we find stock’s 14-day relative strength index (RSI) standing at 54.69 which implies that the stock is in neutral territory.

Morgan Stanley upgraded its recommendation for the stock as a “Overweight” from “Equal-Weight” on February 08, 2024 while assigning a price target range of $105-$133. HSBC Securities issued its recommendations for the stock as it downgraded the price target for the stock in the range of between $121 and $107.

Over the week, DFS’s stock price is moving -3.88% down while it is 3.75% when we observe its performance for the past one month. Year-to-date it is 23.07% up and over the past year, the stock is showing an upside performance of 59.26%.

Currently, Discover Financial Services’s total number of outstanding shares is 250.10M. Company’s return on investment (ROI) stands at 8.37% and return on equity (ROE) at 19.32%. It has a price to earnings ratio (P/E ratio) of 12.26 while having a 10.65 of forward P/E ratio. Stock’s beta reads 1.41. Stock has a price to book (P/B) ratio of 2.31 while price to sale or P/S ratio amounts to 1.54. Its return on asset (ROA) is 2.00% on average.