Should Investors Trust The Upside Potential In MediaAlpha Inc (MAX)?

MediaAlpha Inc (NYSE:MAX) currently has a daily average trading volume of 880.57K but it saw 2779100 shares traded in last market. With a market cap of 855.71M USD, the company’s current market price of $16.59 came rising about 13.09 while comparing to the previous closing price of $14.67. In past 52 weeks, the stock remained buoying in the range of price level as high as $25.78 and as low as $7.62.

Taking a look at 20-day trading activity of MediaAlpha Inc (MAX) gives us an average price of $13.97, while its current price level is -35.65% below from 52-week high level whereas it is 117.72% above from lowest level seen by the stock during that period. Simple moving average of 50 days or SMA-50 of the stock’s closing price is $15.47 while that of 200 days or SMA-200 reads an average of $14.94. A closer look into the stock’s movement over the week reveals that its volatility is standing at 7.69% during that period while stretching the period over a month that decreases to 5.10%. It is also necessary to take a look into other indicators of a stock too, to get a better idea about its price movement. And in doing so, we find stock’s 14-day relative strength index (RSI) standing at 68.02 which implies that the stock is in neutral territory.

The company’s shares got several price updates from the analyst firms in past one month and most recent of them is from the TD Cowen which downgraded the stock as “Hold” in its note to investors issued on June 26, 2024, recommending a price target of between $19 and $13 for it. BMO Capital Markets upgraded its recommendation for the stock as a “Outperform” from “Market Perform” on February 26, 2024 while assigning a price target range of $9-$28. TD Cowen issued its recommendations for the stock as it initiated the price target for the stock is $15.

Over the week, MAX’s stock price is moving 14.89% up while it is 30.73% when we observe its performance for the past one month. Year-to-date it is 48.79% up and over the past year, the stock is showing an upside performance of 71.03%.

Currently, MediaAlpha Inc’s total number of outstanding shares is 47.40M. Company’s return on investment (ROI) stands at -22.15%. It has a 43.04 of forward P/E ratio. Stock’s beta reads 1.21. Stock has a price to sale or P/S ratio amounts to 2.12. Its return on asset (ROA) is -20.41% on average.