Southern Company (SO): Are Investors Missing The Big Picture?

Southern Company (NYSE:SO) does about 4.75M shares in volume on a normal day but saw 3864994 shares change hands in Friday’s trading. The company now has a market cap of 85.22B USD. Its current market price is $77.94, marking a decrease of -0.90% compared to the previous close of $78.65. The 52 week high reached by this stock is $80.84 whilst the lowest price level in 52 weeks is $61.56.

Southern Company (SO) has a 20-day trading average at $78.82 and the current price is -3.59% off the 52-week high compared with 26.61% distance from its 52-week low. The 50-day simple moving average of the closing price is $74.97 and its 200-day simple moving average is $70.29. If we look at the stock’s price movements over the week, volatility stands at 1.52%, which decreases to 1.33% over 1 month. It is also key to look at other market indicators of price movement for the stock, where we see that the relative strength index (RSI) is at 51.69 to suggest the stock is neutral.

The consensus objective for the share price is $77.98, suggesting that the stock has a potential upside of 0.05% over the period.

BMO Capital Markets upgraded the stock to “Outperform” from Market Perform on January 11, 2024 at a price target of $72-$77. Citigroup initiated its price target at $82.

Southern Company (SO) stock is down -2.75% over the week and 0.40% over the past month. Its price is 11.15% year-to-date and 11.14% over the past year.

To reach the target analysts have set, the stock logically needs to grow 0.05 percent from here.

The company has a return on investment of 4.58% and return on equity of 13.59%. The price to earnings ratio (P/E ratio) amounts to 20.16 while the forward price to earnings ratio is 18.04. The beta has a value of 0.51. Price to book ratio is 2.67 and price to sales ratio is 3.35.