Vipshop Holdings Ltd ADR (NYSE: VIPS) – Time For Strategy Change?

Vipshop Holdings Ltd ADR (NYSE:VIPS) currently has a daily average trading volume of 4.35M but it saw 3671997 shares traded in last market. With a market cap of 7.57B USD, the company’s current market price of $16.30 came rising about 1.87 while comparing to the previous closing price of $16.00. In past 52 weeks, the stock remained buoying in the range of price level as high as $20.19 and as low as $13.90.

Taking a look at 20-day trading activity of Vipshop Holdings Ltd ADR (VIPS) gives us an average price of $16.33, while its current price level is -19.27% below from 52-week high level whereas it is 17.27% above from lowest level seen by the stock during that period. Simple moving average of 50 days or SMA-50 of the stock’s closing price is $16.26 while that of 200 days or SMA-200 reads an average of $16.10. A closer look into the stock’s movement over the week reveals that its volatility is standing at 2.68% during that period while stretching the period over a month that increases to 3.45%. It is also necessary to take a look into other indicators of a stock too, to get a better idea about its price movement. And in doing so, we find stock’s 14-day relative strength index (RSI) standing at 51.06 which implies that the stock is in neutral territory.

Citigroup issued its recommendations for the stock as it upgraded the price target for the stock in the range of between $18 and $20.

Over the week, VIPS’s stock price is moving 1.37% up while it is 4.15% when we observe its performance for the past one month. Year-to-date it is -8.22% down and over the past year, the stock is showing a downside performance of -0.79%.

Currently, Vipshop Holdings Ltd ADR’s total number of outstanding shares is 464.50M. Company’s return on investment (ROI) stands at 22.68% and return on equity (ROE) at 24.19%. It has a price to earnings ratio (P/E ratio) of 7.56 while having a 6.30 of forward P/E ratio. Stock’s beta reads 0.34. Stock has a price to book (P/B) ratio of 1.70 while price to sale or P/S ratio amounts to 0.48. Its return on asset (ROA) is 13.03% on average.