Discover Financial Services (DFS) Reports -5.51% Fall From For 52 Week High, It’s Always Darkest Before The Dawn

Discover Financial Services (NYSE:DFS) does about 1.96M shares in volume on a normal day but saw 1053343 shares change hands in Tuesday’s trading. The company now has a market cap of 31.17B USD. Its current market price is $124.40, marking an increase of 0.19% compared to the previous close of $124.17. The 52 week high reached by this stock is $131.65 whilst the lowest price level in 52 weeks is $79.04.

Discover Financial Services (DFS) has a 20-day trading average at $125.21 and the current price is -5.51% off the 52-week high compared with 57.39% distance from its 52-week low. The 50-day simple moving average of the closing price is $124.57 and its 200-day simple moving average is $104.53. If we look at the stock’s price movements over the week, volatility stands at 1.00%, which increases to 1.81% over 1 month. It is also key to look at other market indicators of price movement for the stock, where we see that the relative strength index (RSI) is at 49.60 to suggest the stock is neutral.

The consensus objective for the share price is $136.23, suggesting that the stock has a potential upside of 8.68% over the period.

The company shares received a number of brokerage firm price updates over the past month, with the latest being on February 08, 2024 when Morgan Stanley upgraded the stock to “Overweight” and issued a price target of between $105 and $133. HSBC Securities downgraded the stock to “Hold” from Buy on January 19, 2024 at a price target of $121-$107. Deutsche Bank initiated its price target at $140.

Discover Financial Services (DFS) stock is up 0.64% over the week and 2.55% over the past month. Its price is 10.68% year-to-date and 30.63% over the past year.

To reach the target analysts have set, the stock logically needs to grow 8.68 percent from here.

The company has a return on investment of 6.52% and return on equity of 15.59%. The price to earnings ratio (P/E ratio) amounts to 14.20 while the forward price to earnings ratio is 9.60. The beta has a value of 1.42. Price to book ratio is 2.28 and price to sales ratio is 1.44.