Can Buying Bread Financial Holdings Inc (NYSE: BFH) Still Be Worthwhile?

Bread Financial Holdings Inc (NYSE:BFH) does about 805.60K shares in volume on a normal day but saw 1073363 shares change hands in Tuesday’s trading. The company now has a market cap of 2.06B USD. Its current market price is $41.50, marking no change compared to the previous close of $41.50. The 52 week high reached by this stock is $41.89 whilst the lowest price level in 52 weeks is $26.08.

Bread Financial Holdings Inc (BFH) has a 20-day trading average at $37.94 and the current price is -0.93% off the 52-week high compared with 59.13% distance from its 52-week low. The 50-day simple moving average of the closing price is $37.16 and its 200-day simple moving average is $34.32. If we look at the stock’s price movements over the week, volatility stands at 2.37%, which increases to 4.27% over 1 month. It is also key to look at other market indicators of price movement for the stock, where we see that the relative strength index (RSI) is at 67.44 to suggest the stock is neutral.

The consensus objective for the share price is $38.77, suggesting that the stock has a potential downside of -7.04% over the period.

The company shares received a number of brokerage firm price updates over the past month, with the latest being on May 02, 2024 when Keefe Bruyette upgraded the stock to “Outperform” and issued a price target of between $38 and $67. Wolfe Research upgraded its price target at $48.

Bread Financial Holdings Inc (BFH) stock is up 3.80% over the week and 22.82% over the past month. Its price is 25.99% year-to-date and 55.43% over the past year.

To reach the target analysts have set, the stock logically needs to shrink -7.04 percent from here.

The company has a return on investment of 5.15% and return on equity of 14.47%. The price to earnings ratio (P/E ratio) amounts to 5.23 while the forward price to earnings ratio is 6.04. The beta has a value of 1.94. Price to book ratio is 0.68 and price to sales ratio is 0.42.