Why PLBY Group Inc (NASDAQ: PLBY) At $0.91 Is Worth Your Money?

PLBY Group Inc (NASDAQ:PLBY) does about 449.35K shares in volume on a normal day but saw 1162157 shares change hands in Friday’s trading. The company now has a market cap of 66.26M USD. Its current market price is $0.91, marking a decrease of -11.65% compared to the previous close of $1.03. The 52 week high reached by this stock is $2.01 whilst the lowest price level in 52 weeks is $0.43.

PLBY Group Inc (PLBY) has a 20-day trading average at $0.9791 and the current price is -54.73% off the 52-week high compared with 111.63% distance from its 52-week low. The 50-day simple moving average of the closing price is $0.9558 and its 200-day simple moving average is $0.9853. If we look at the stock’s price movements over the week, volatility stands at 6.58%, which increases to 8.31% over 1 month. It is also key to look at other market indicators of price movement for the stock, where we see that the relative strength index (RSI) is at 42.29 to suggest the stock is neutral.

The consensus objective for the share price is $3.17, suggesting that the stock has a potential upside of 71.29% over the period.

The company shares received a number of brokerage firm price updates over the past month, with the latest being on August 10, 2023 when Stifel reiterated the stock to “Hold” and issued a price target of between $2 and $1.50. ROTH MKM downgraded the stock to “Neutral” from Buy on May 11, 2023 at a price target of $2. Jefferies initiated its price target at $2.50.

PLBY Group Inc (PLBY) stock is down -12.50% over the week and -7.05% over the past month. Its price is -9.00% year-to-date and -51.08% over the past year.

To reach the target analysts have set, the stock logically needs to grow 71.29 percent from here.

The company has a return on investment of -67.45% and return on equity of -156.78%. The beta has a value of 2.40. Price to book ratio is 2.24 and price to sales ratio is 0.49.