Look Past The Setbacks And Give Southern Company (NYSE: SO) Another Chance

Southern Company (NYSE:SO) currently has a daily average trading volume of 4.73M but it saw 6705050 shares traded in last market. With a market cap of 76.15B USD, the company’s current market price of $69.80 came rising about 3.00 while comparing to the previous closing price of $67.77. In past 52 weeks, the stock remained buoying in the range of price level as high as $75.80 and as low as $61.56.

Taking a look at 20-day trading activity of Southern Company (SO) gives us an average price of $69.99, while its current price level is -7.92% below from 52-week high level whereas it is 13.39% above from lowest level seen by the stock during that period. Simple moving average of 50 days or SMA-50 of the stock’s closing price is $68.77 while that of 200 days or SMA-200 reads an average of $69.09. A closer look into the stock’s movement over the week reveals that its volatility is standing at 2.04% during that period while stretching the period over a month that decreases to 1.55%. It is also necessary to take a look into other indicators of a stock too, to get a better idea about its price movement. And in doing so, we find stock’s 14-day relative strength index (RSI) standing at 51.75 which implies that the stock is in neutral territory.

BMO Capital Markets upgraded its recommendation for the stock as a “Outperform” from “Market Perform” on January 11, 2024 while assigning a price target range of $72-$77. Citigroup issued its recommendations for the stock as it initiated the price target for the stock is $82.

Over the week, SO’s stock price is moving 0.04% up while it is 0.55% when we observe its performance for the past one month. Year-to-date it is -0.46% down and over the past year, the stock is showing a downside performance of -3.51%.

Currently, Southern Company’s total number of outstanding shares is 1.10B. Company’s return on investment (ROI) stands at 4.42% and return on equity (ROE) at 12.86%. It has a price to earnings ratio (P/E ratio) of 19.25 while having a 16.15 of forward P/E ratio. Stock’s beta reads 0.50. Stock has a price to book (P/B) ratio of 2.44 while price to sale or P/S ratio amounts to 3.02. Its return on asset (ROA) is 2.90% on average.