Sally Beauty holdings Inc. (NYSE: SBH), like with the rest of the market, is seeing the market shift to beauty exploration and offerings at home than in shops or in salons since the Covid-19 outbreak devastated the world in March.
The company has been seeking online DIY professionals for most of the year to work as its SallyCrew, a community of beauticians and marketers that will serve as the company’s representatives.
On Tuesday, Sally Beauty announced its four-person team of Asea Gilmore, a Fort Worth, Texas textured hair and nail specialist, Emily Boulin, a Baltimore, Maryland hair color stylist and instructor, Zenita Collie, a Coconut Creek, Florida textured hair expert, and Charity LeBlanc, Out of more than 1000 applicants who also included Sally Beauty workers and those outside the company, the quartet was appointed. The four females chosen ended up not being associated with Sally Beauty.
“Our mission is to inspire our consumers not only with products but with the experience they need to produce pro-quality, flawless outcomes at home with confidence”, said Carolyne Guss, VP of marketing for Sally Beauty company. Increasingly, people are inclined towards DIY, beauty at home, and self-care. Sally understood the magnitude of this and realized that by offering educational services that can add to the professional-quality goods company are known for, the major aim is to fulfill the needs of our customers, she added.
Furthermore, Guss added that the deal would also comprise a year-long Sally Beauty deal, as well as access to exclusive goods and activities, platforms for speakers, and appearances on the social media and marketing materials of Sally Beauty.
In addition to this SallyCrew members receive a fixed paycheck from the store and have extra earning opportunities from associate purchases, Sally Beauty did not share the specifics of the financial contribution.