Hexindai Inc. (HX) announced better performance and impressive results by its newly launched Elite Influencers Program on Xiaobai Maimai.

HX is a mobile lending and e-commerce platform in China and in May this year the company released a new form of its social e-commerce platform Xiaobai Maimai in the country.

Hexindai launched the Elite Influencer Program targeting users of Xiaobai Maimai to get higher returns in addition to the normal returns they receive. Xiaobai Maimai users in normal course of business receive regular commissions on every purchase, share or recommendation of a product on the platform to their family and friends. Now with the launch of new program, the company has been providing them a chance to become Elite Influencers. This will enable them to attain higher commission rates on achieving certain milestones while influencing sales.

At the moment, WeChat merchants have achieved the status of Elite Influencers on the newly introduced platform for being more dominant in e-commerce in China. This group of Elite Influencers from WeChat merchants has been selected by the company for having expertise in social e-commerce and for their larger follower base. Their sales on WeChat in popular shopping categories of household goods, maternal and infant products; and cosmetic products also led HX to select that group as Elite Influencers.

Effective communication between communities is important for social e-commerce, and we came building effective communication through our Elite Influencers Program for a win-win solution, said Xiaobo An, Founder, Chairman and Chief Executive Officer of Hexindai. Elite Influencers attracted additional traffic to our platform by making use of their social influence and large follower base. This helped them in facilitating sales with every effort they put on social media.

The program brought significant improvements in several operating measures on the platform. Monthly active users on the platform which accounted for 29% of the total registered members in June reached to 61% in August 2020. Monthly orders came rising 300% June 2020 to August 2020 while company saw 60 times growth in number of monthly page views during that period.