Genasys Inc. (GNSS) on Tuesday announced that it has won a multi-year contract issued Australia’s leading telecom operator Optus to provide emergency alerts system.

Genasys is global leader in mass notification systems and critical communication solutions whereas Optus is one of the three mobile network operators. Optus awarded the contract to deliver emergency alerts to be the part of Australia’s next generation of early warning system. The other two mobile operators are likely to be awarding contracts for the same shortly.

Genasys in collaboration with Nokia pioneered in delivery of emergency alerts to mobile devices when they first used the system in 2012 in Australia, said Richard S. Danforth, CEO of Genasys. At the time the government in Australia implemented the world’s first location-based SMS Emergency Alert System. Last year Australian government planned upgrading that Emergency Alert System in the country. Genasys and Nokia were requested by country’s mobile services providers to upgrade their network for the same. Responding to those requests resulted in award of this multi-year contract to provide emergency alerts for Optus by Genasys.

Optus subscribers will not be required to download any app or to opt in to get emergency alerts. Genasys’ National Emergency Warning System (“NEWS”) will deliver alerts on mobiles phones of the populations at risk. This will help keep the local populations as well as visitors safe during bushfires and other critical incidents, Mr. Danforth added. Genasys built the NEWS at an advanced and container-based architecture. This will not only support the next-generation emergency warning system but will also fulfill the future need of that including integration with 5G networks, he added.

Genasys NEWS can directly be deployed across SMS and CBC channels on networks of mobile service providers. After deployment the system can send alerts and information to any mobile device connected the network anywhere in the country.