Roku Inc. (NASDAQ:ROKU) does about 9.42M shares in volume on a normal day but saw 26686885 shares change hands in Friday trading. The company now has a market cap of 20.07B USD. Its current market price is $172.85, marking an increase of 7.38% compared to the previous close of $160.97. The 52 week high reached by this stock is $176.55 whilst the lowest price level in 52 weeks is $58.22. The script in recent trading has seen the stock touch a high of $177.54 and a low of $161.50.

Roku Inc. (ROKU) has a 20-day trading average at $153.90 and the current price is -2.10% off the 52-week high compared with 196.89% distance from its 52-week low. The 50-day simple moving average of the closing price is $145.91 and its 200-day simple moving average is $127.42. If we look at the stock’s price movements over the week, volatility stands at 6.11%, which decreases to 4.92% over 1 month. It is also key to look at other market indicators of price movement for the stock, where we see that the relative strength index (RSI) is at 68.89 to suggest the stock is neutral.

23 analysts observing the Roku Inc. (ROKU) stock have set the 12-month price targets for the company’s shares at between $65.00 and $208.00. The consensus objective for the share price is $164.64, suggesting that the stock has a potential downside of -4.99% over the period. The median price target is 5.55% away from the current levels at $183.00.

FactSet Research has provided data showing that 23 brokerages have issued ratings for the stock. 2 analysts have rated it as a sell, while 0 advise that it is a overweight. 15 analysts have rated it as a buy and 6 have advised that investors hold their positions. The consensus recommendation rating is Overweight and Wall Street’s advice is for investors to Moderate Buy the stock.

The company shares received a number of brokerage firm price updates over the past month, with the latest being on August 26, 2020 when Citigroup initiated the stock to “Buy” and issued a price target of $180. The Benchmark Company reiterated its price target at $180-$185.

The current price level is 12.97%, 19.20%, and 35.86% away from its SMA20, SMA50, and SMA200 respectively, with the ROKU price moving above the 50-day SMA on August 28. Roku Inc. (ROKU) stock is up 17.48% over the week and 14.97% over the past month. Its price is 29.09% year-to-date and 15.33% over the past year.

The stock last released its quarterly earnings report for quarter ended 6/29/2020, with the company’s earnings per share (EPS) of -$0.35 above consensus estimates by $0.15. The company’s next earnings report is expected on 11/04/2020, with forecasts estimating quarterly EPS at -$0.42 and -$1.44 for whole year. ROKU’s earnings per share are forecast to shrink by -176.90% this year and 25.00% over next year. Expected sales for next quarter are $551.17 million, which analysts say will come at $1.59 billion for the current fiscal year and next year at $2.13 billion. In addition, estimates put the company’s current quarterly revenue at an average of $364.49 million.

Its 12-month price target is $183.00. To reach the target analysts have set, the stock logically needs to shrink -4.99 percent from here. Of course, the average price target is just what the average analysts believe a stock will be worth in the next 52 weeks, and is only one metric. There are analysts with lower targets than the average, including one bearish Wall Street research firm advocating investors to wait for the price to pull back to $65.00, given the recent momentum. And then, on the bullish side of things, one analyst is expecting the stock to peak at $208.00.

Outstanding shares total 122.61M with insiders holding 0.78% of the shares and institutional holders owning 67.97% of the company’s common stock. The company has a return on investment of -8.00% and return on equity of -19.40%. Price to book ratio is 20.88 and price to sales ratio is 14.88.

According to a U.S. Securities and Exchange Commission filing, Fidelity Growth Company Fund has reduced its position in Roku Inc. (ROKU) to 3,252,246 shares, mirroring a recent drop by -1.02%. Fidelity Growth Company Fund dumped 33643.0 shares of Roku Inc. common stock bringing its total worth to about $503.74 million at the end of recent close, SEC documents show. Fidelity Growth Company Fund isn’t the only investment manager who changed stakes and is followed by Vanguard Total Stock Market Index, which sold off 6757.0 shares to end up with 2,896,693 shares worth $448.67 million. ARK Innovation ETF raise their holdings by 1.08% in the company over the course of the most recent quarter. It now holds a 2.28% position in Roku Inc. thanks to 2.32 million shares amounting to $359.43 million.