Southwest Airlines Co. (NYSE:LUV) does about 17.67M shares in volume on a normal day but saw 14049905 shares change hands in Friday trading. The company now has a market cap of 22.21B USD and an enterprise value of about $19.17B. Its current market price is $38.81, marking an increase of 3.08% compared to the previous close of $37.65. The 52 week high reached by this stock is $58.83 whilst the lowest price level in 52 weeks is $22.47. The script in recent trading has seen the stock touch a high of $39.06 and a low of $37.59.

Southwest Airlines Co. (LUV) has a 20-day trading average at $34.77 and the current price is -34.03% off the 52-week high compared with 72.76% distance from its 52-week low. The 50-day simple moving average of the closing price is $33.80 and its 200-day simple moving average is $41.68. If we look at the stock’s price movements over the week, volatility stands at 3.80%, which decreases to 3.78% over 1 month. It is also key to look at other market indicators of price movement for the stock, where we see that the relative strength index (RSI) is at 71.21 to suggest the stock is overbought.

20 analysts observing the Southwest Airlines Co. (LUV) stock have set the 12-month price targets for the company’s shares at between $29.00 and $50.00. The consensus objective for the share price is $41.50, suggesting that the stock has a potential upside of 6.48% over the period. The median price target is 5.34% away from the current levels at $41.00.

FactSet Research has provided data showing that 20 brokerages have issued ratings for the stock. 0 analysts have rated it as a sell, while 0 advise that it is a overweight. 11 analysts have rated it as a buy and 9 have advised that investors hold their positions. The consensus recommendation rating is Overweight and Wall Street’s advice is for investors to Moderate Buy the stock.

The company shares received a number of brokerage firm price updates over the past month, with the latest being on July 13, 2020 when Wolfe Research downgraded the stock to “Peer Perform” and issued a price target of. Goldman upgraded the stock to “Buy” from Sell on June 29, 2020 at a price target of $35-$47. Seaport Global Securities initiated its price target at $44.

The current price level is 12.91%, 15.02%, and -7.10% away from its SMA20, SMA50, and SMA200 respectively, with the LUV price moving above the 50-day SMA on August 28. Southwest Airlines Co. (LUV) stock is up 11.88% over the week and 25.36% over the past month. Its price is -28.10% year-to-date and -25.79% over the past year.

The stock last released its quarterly earnings report for quarter ended 6/29/2020, with the company’s earnings per share (EPS) of -$2.67 below consensus estimates by -$0.01. The company’s next earnings report is expected on 10/22/2020, with forecasts estimating quarterly EPS at -$2.3 and -$6.27 for whole year. LUV’s earnings per share are forecast to shrink by -246.80% this year and 126.30% over next year. Expected sales for next quarter are $2.73 billion, which analysts say will come at $9.7 billion for the current fiscal year and next year at $16.87 billion. In addition, estimates put the company’s current quarterly revenue at an average of $1.7 billion.

Its 12-month price target is $41.00. To reach the target analysts have set, the stock logically needs to grow 6.48 percent from here. Of course, the average price target is just what the average analysts believe a stock will be worth in the next 52 weeks, and is only one metric. There are analysts with lower targets than the average, including one bearish Wall Street research firm advocating investors to wait for the price to pull back to $29.00, given the recent momentum. And then, on the bullish side of things, one analyst is expecting the stock to peak at $50.00.

Outstanding shares total 589.87M with insiders holding 0.25% of the shares and institutional holders owning 76.34% of the company’s common stock. The company has a return on investment of 18.20% and return on equity of 1.60%. The price to earnings ratio (P/E ratio) amounts to 113.81 while the forward price to earnings ratio is 23.49. The beta has a value of 1.31. Price to book ratio is 2.01 and price to sales ratio is 1.34.

According to a U.S. Securities and Exchange Commission filing, Vanguard PRIMECAP Fund has added its position in Southwest Airlines Co. (LUV) to 34,505,056 shares, mirroring a recent increase by 2.91%. Vanguard PRIMECAP Fund added 0.98 million shares of Southwest Airlines Co. common stock bringing its total worth to about $1.07 billion at the end of recent close, SEC documents show. Vanguard PRIMECAP Fund isn’t the only investment manager who changed stakes and is followed by Vanguard Total Stock Market Index, which sold off 50698.0 shares to end up with 16,763,184 shares worth $517.81 million. Vanguard 500 Index Fund cut their holdings by -0.63% in the company over the course of the most recent quarter. It now holds a 1.88% position in Southwest Airlines Co. thanks to 11.06 million shares amounting to $341.62 million.